eCommerce Customer & Shopper Marketing Manager

Our portfolio includes such brands as E45, Pevaryl, Lamisil, Nutravita, Decubal and many others. Our core belief in empowering people to make intelligent health decisions drives our growth strategy, blending organic expansion and M&A. Since 2019, under EQT ownership, we're rapidly heading towards a €1 billion European leadership position in consumer health.

Join us at Karo Healthcare on our exciting journey. We're currently looking for an eCommerce Customer & Shopper Marketing Manager for our office in Düsseldorf, Germany.

Responsibilities:

• Accelerate our portfolio of eCommerce business customers to deliver winning instore plans that drive profitable growth and become fastest growing in our global Karo universe, establishing a category leadership in DACH
• Manage integrational (digital) projects that serve our route-to-market execution
• Manage & Develop our eCommerce DACH+CE customer landscape, growing faster than the market
• Drive fast adoption of winning A+ content, assortment, ratings and reviews, search term optimization
• Retail Media Planning & Execution while ongoing recap with the customers and analyzing ex-pos activities and adapted actual and future activity plans on major DACH+CE eCommerce Customers
• Continuously develop and expand your capabilities, drive best-practice sharing within Karo Healthcare local & global
• Identification of new trends and technologies in eCommerce and their implementation
• Based on the brand strategy, execution of NPD’s by the eCommerce customers, adaptation of strategies to different target groups
• Generate Activities concepts in close cooperation with the Brand Manager (Local & Global Marketing) as well as general project management in collaboration with Sales & Marketing
• Single Point of Contact for Internal CARS Reporting, Customers and Activity Reviews, Regularly review and update content on platforms from the Customers
• Budgeting, planning and controlling of customer and brand specific strategies
• Analyse the online presence of the Karo Healthcare brands on the eCommerce platforms (Online Pharmacies, amazon) based on relevant online shop KPIs and drive targeted initiatives for improvement
• Implementation of initial market research projects for the e-commerce, from conception to analysis, preparation and interpretation of the study results as well as presentation at customer meetings

• Bachelor's or Master's degree in Marketing, Business Administration, or a related field; a master’s degree is a plus.
• A minimum of 3 years' experience in eCommerce marketing, preferably in the consumer healthcare, beauty care, or FMCG sectors
• Fluent in German and English
• Winning eCommerce tactical experience combined with strong sales and negotiation skills
• Strong understanding of how consumer good P&L’s work and how they can be influenced
• Proven proficiency in data analysis and the ability to leverage data to drive business decisions
• Ability to think creatively and propose innovative solutions to complex problems
• A proactive approach to identifying opportunities for improvement and growth with the ability to drive several parallel projects and to mix strategy and tactics
• Hunger to set up new business, and patience to manage existing accounts while staying calm under pressure
• Excellent relationship building and strong communication skills
• Self-motivated, energetic, and consistently focused on delivery

• Opportunity to create, grow, and encourage
• Apart from a competitive salary pack, there are lots of growth opportunities to meet your personal ambitions
• Flexible schedule and life work balance
• Responsibility for exciting and challenging projects that have a direct, visible impact on our customers and the industry
• Very positive work environment in a dynamic, international, and motivated team
• Start-up spirit while being a part of the large international organization with strong values

Karo Healthcare has a Diverse & Inclusive environment. We are looking for qualified candidates irrespective of gender, gender identity, sexual orientation, ethnicity, race, religion, national origin, disability or age.