Digital Solution Manager, EMEAP (m/f/d)
About Abbott
Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.
In Germany, Abbott has more than 4,000 employees working in manufacturing, research and development, logistics, manufacturing, sales and marketing. They are located at Abbott`s German headquarters in Wiesbaden and its sites in Hanover, Neustadt am Rübenberge, Wetzlar, Eschborn, Cologne, Jena and Hamburg.
Working at Abbott
At Abbott, you can do work that matters and help people to live a healthier and full life, grow your career, and learn, be your true self. You will have access to:
- Career development with an international company where you can grow the career you dream of
- An attractive benefits package (e.g. attractive Abbott Pension Plan , a company bike, employee stock purchase program)
- A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
- A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.
- A challenging position in a fast-growing crisis independent industry
- To become part of a dynamic, highly educated, highly skilled, and motivated team
- Flat hierarchies, open appreciative mentality, and efficient, constructive lines of communication
- Multi-national environment, where we foster the development of our talents within the enterprise
Abbott Diabetes Care, Abbott GmbH is looking for a Digital Solution Manager EMEAP (m/f/d), based in Wiesbaden.
ROLE DESCRIPTION- The Digital Solution Manager is responsible for creating and executing digital strategies, managing digital projects, and overseeing digital Run Ops teams.
- Furthermore, it’s the SPOC for migrating upcoming global initiatives (C360 and WEB unification) with our EMEA web presences. Part of the role is to set up “run” processes including ticketing, triage and report on issue management to “keep lights on” of the EMEA Web infrastructure.
- Also important is owning UX/UI and driving centralized content authoring for product launches.
- Finally, this role has a consultancy part based on detailed knowledge an skills to support Marketing internal and across EMEA, IT, BOps and BRM in digital tasks.
- New field of activity with growing importance for digital business is AI. Evaluating usage for Hub & Spoke and Conversational UI is starting now and will be a focus in near future.
KEY RESPONSIBILITIES & ACTIVITIES
Major Accountabilities- Lead Content Operations and Strategy to deliver all content focused projects for AEM websites (B2C & B2B) managing 2 contingent workers.
- Customer centricity: Marketing expert for technical infrastructure, information architecture and site features, business lead for issue management and execute site improvements to enhance the effectiveness of SEO and onsite experience.
- EMEA Business Lead for RUN Operations, responsible for 8 people for bug fixing and small projects and FA support to prioritize projects, resources and ensure on time and in budget.
- Commercial execution: Responsible for web website maintenance to use the website as the central hub for user relevant product information and services success performance based.
- UI/UX - ADS business lead for EMEA & SPOC for Global Digital Experiences. Marketing SPOC for product enhancement and & new product release on ADS.
- Design and operationalize websites in service of commercial, brand and product strategies that ensure operational efficiencies and consistency across EMEA considering the current and future digital customer experience.
- Support local teams in driving best in class website through consideration, adoption, onboarding, and retention journey aligned with the overall customer experience across channels.
- Consultancy internal EMEA Marketing and external as Digital Marketing SPOC for BRM, GCX and IT.
QUALIFICATIONS:
- Higher education in business, marketing and technical experience managing automated
- Expert knowledge of WEB CMS - Experience with Adobe EM Cloud, SEO,
- Adobe Target, Adobe Analytics or similar tools
- Knowledge of digital marketing metrics
- Must have worked in enterprise-level marketing automation products
- Very experienced of initiating and executing projects and campaigns through a customer first strategy
- Proven communication skills and ability to drive cross-functional collaboration across Commercial, Marketing, Analytics, IT, Regulatory and other Key Functions
- Strong relationship management skills. Ability to build relationships and work in project team,
- Ability to deliver clear and concise messages, management reports and presentations.
- Fluent in spoken and written English.
- Excellent organizational skills. Strong project management skills.
- Keen awareness and adherence to timelines.
- A willingness to travel and work in an international team.
Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.
We ask for your understanding that we only consider online applications via our online application portal. Applications by email or post cannot be processed. Original documents will not be returned.
Connect with us at www.abbott.com, on LinkedIn at https://www.linkedin.com/company/abbott-/, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.