Performance Marketing Creative Strategist (gn)

Overview

Your superpowers: sharp customer insights, structured testing and creative direction that consistently produces new scalable acquisition concepts.

• Build and run a structured creative testing engine that consistently uncovers scalable ad concepts, reduces creative-to-winner time and turns learnings into a clear, repeatable playbook.
• Define and validate clear acquisition propositions and creative angles that attract high-quality customers, optimising for AOV, repeat rate and LTV (not just cheap conversions).
• Strongly contribute to improving ROAS and CAC while scaling monthly ad spend through stronger and more effective creative performance.

Aufgaben

• Own the creative acquisition strategy for Meta: identify scalable angles, shape campaigns and testing structures with media buyers/agencies and understand when to move concepts from exploration to scale.
• Design and run structured creative testing frameworks: hypothesis → creative concept → test plan → success metrics → scale/kill decision. Use insights to continuously improve creative performance and acquisition efficiency.
• Lead creative strategy & production: develop hooks, messaging and ad concepts, brief rapid creative production, manage creator/influencer inputs and run multi-variant creative testing and fatigue management in the account. Creative quality drives performance and you’ll prove it.
• Translate data into creative decisions: analyse performance data, cohorts, funnel conversion rates, creative-level metrics and experiment results to identify what resonates with customers and why.
• Build scalable creative systems: develop workflows, testing libraries and AI-supported processes that reduce creative-to-winner time and enable faster iteration at scale.
• Stay ahead of platform and creative trends: anticipate shifts in formats, creator behaviour, consumer attention and platform changes to keep acquisition creative effective and scalable.

Qualifikation

• Creative performance marketing: deep understanding of what makes paid social creative perform on Meta
• Experimentation & analytics: design structured tests, interpret performance signals and soft KPIs, analyse cohorts and LTV, and translate insights into stronger creative and acquisition decisions.
• Creative strategy & production: develop sharp hooks, angles and briefs, iterate quickly on winning concepts and understand how to scale creative performance through internal production, UGC, creator and influencer content.
• Creative scaling systems: build repeatable testing and iteration workflows that consistently reduce creative fatigue and shorten creative-to-winner time.
• Customer psychology & positioning: understand what drives attention, clicks and conversion across different audiences, categories and customer motivations.
• Cross-functional collaboration & communication: turn performance insights into actionable creative, product and positioning recommendations while working closely with marketing, creators, agencies and product teams.
• You speak the language: you understand our customers and how to communicate with them. Therefore, fluency in German and English is a must.

• A successful and growing company: Join a growth company that has just raised a Seed round.
• Awesome team: Work directly with experienced marketers and our founders in a dynamic and international team
• Future of food: Be part of building the future of frozen convenience food in e-commerce and retail.
• Start-up culture: Start-up culture that values direct and transparent communication, a fast-paced environment, and personal development. With Freda, you can make a real impact
• Perfect setup: Enjoy a central office in Berlin Mitte, flexible working hours, and numerous benefits.

We look forward to receiving your application.