[ref. m24062601] Digital Marketing Manager (m/f/d) at Allianz SE
Who are we?
Are you keen on driving innovation? Do you excel in a culture of diversity, collaboration and trust? Then let's care for tomorrow. At Allianz SE, you can count on having a voice, driving innovation and change and making an impact – for us, yourself and the world.For more about Allianz SE, click here.
Who will you be joining?
You will be part of the Allianz SE group center Group Strategy, Marketing, Distribution. The objectives of the department are directed towards shaping the group strategy towards profitable growth across all its' initiatives. The new hire will join the "DigitalGo2Market" Team at GSMD, which supports our Allianz entities worldwide to foster digital initiatives and increase their Digital capabilities.
How can you make an impact?
You will:
- Project Lead "Geared Lead Management"
- Key point of contact for all AZ OEs with regards to SEO / Traffic / Lead Management
- Manage and collaborate with a team of digital marketing professionals, such as content creators, social media specialists on AZ tech site + agency, and SEO specialists
- Conduct market research and competitor analysis to identify trends and opportunities
- Set and track key performance indicators (KPIs) to measure the success of digital marketing campaigns and SEO impact + Analyze data to identify trends and insights
- Generate reports to communicate the effectiveness of digital marketing campaigns and SEO impact to stakeholders
- Responsibility for Digital Marketing Budget
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field (MBA preferred)
- Relevant digital marketing certifications (e.g., Google Analytics, Adobe Toolsuite, Individual Qualification, HubSpot Inbound Marketing Certification) a plus
- Minimum 5+ years of experience in a digital marketing role
- Proven track record of developing and implementing successful digital marketing strategies that drive business growth
- Experience managing and motivating a team of digital marketing professionals and agencies
- Experience in operational usage of the Adobe Suite
- Strong understanding of digital marketing channels (SEO, SEM, Social Media Marketing, Content Marketing, Email Marketing, etc.)
- Proficiency in web analytics tools (e.g., Google Analytics, Adobe Analytics)
- Experience with marketing automation platforms (e.g., HubSpot, Marketo) a plus
- Working knowledge of content management systems (CMS) like WordPress a plus
- Excellent communication, presentation, and interpersonal skills
- Strong analytical and problem-solving abilities
- Data-driven decision making with a focus on ROI
- Ability to work independently and as part of a team
- Strong leadership skills with the ability to motivate and inspire others
- Creativity and innovation
- Adaptability and willingness to learn new technologies
- Fluency in English (written and spoken) is required
- Additional language skills a plus
- Strong understanding of business principles and marketing concepts
- Experience working with cross-functional teams (e.g., sales, product development) to achieve business goals
- Proven track record of exceeding business objectives
- Strategic thinking and ability to align marketing efforts with overall business strategy
- Previous experience in business related functions (i.e. Sales, Operations, Claims, Underwriting, Investment Management, Asset Management, Consulting, Product Development, Finance, Market Management, Digital / Tech etc.) is a plus
- Flexible working arrangements
- Excellent career development opportunities
- Family friendly working environment
- Health and well-being offerings
- Company pension and health insurance
- Multinational, diverse and inclusive community
- Opportunity to affect our sustainability initiatives
More information regarding our recruitment process: Allianz Careers
In case of any question please contact our Senior Recruiter: Mr. Nasir Mehrzad Balach: +49 89 3800 51671
People with disabilities:We want to give all our candidates the best opportunity to succeed. If you need any adjustments to be made during the application and selection process, please email to RECRUITING-SERVICES@allianz.com
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56592 | Marketing & Design | Professional | Allianz SE | Full-Time | Permanent
To Recruitment Agencies:
Allianz SE has an in-house recruitment team that sources great candidates directly. Therefore, Allianz SE does not accept unsolicited resumes from agency or search firm recruiters.
When we do work with recruitment agencies, that engagement is formalized by a contract. Fees will only be paid when there is a contract in place. Without a contract in place, we will not accept invoices on unsolicited resumes, even if the candidate was ultimately employed by Allianz.
Finally, please do not contact hiring managers directly.
Allianz Group is one of the most trusted insurance and asset management companies in the world. Caring for our employees, their ambitions, dreams and challenges, is what makes us a unique employer. Together we can build an environment where everyone feels empowered and has the confidence to explore, to grow and to shape a better future for our customers and the world around us.
We at Allianz believe in a diverse and inclusive workforce and are proud to be an equal opportunity employer. We encourage you to bring your whole self to work, no matter where you are from, what you look like, who you love or what you believe in.We therefore welcome applications regardless of ethnicity or cultural background, age, gender, nationality, religion, disability or sexual orientation.
Great to have you on board. Let's care for tomorrow.