Performance Marketing Manager (f/m/d) in Gießen
camLine specializes in the development of software within the scope of production automation. As part of an Elisa group of companies, we are looking for a Performance Marketing Manager for for their German office in Gießen.
sedApta is an international group formed by the aggregation of high-tech companies in Italy, Germany, France, UK and Brazil and recently became part of the Finland based Elisa Group. Each is a leader in its field, together we share over 30 years of experience in production planning with IT and Supply Chain Management.Today more than 1,000 customers rely on our software solutions for their supply chain and supply chain optimization.
Main Responsibilities:
- Managing the marketing and sales pipeline to ensure alignment with product and business goals.
- Reporting on lead generation, campaign performance, and sales funnel metrics to senior management.
- Liaising between regional teams and global business units to align and execute marketing activities.
- Overseeing media agencies to monitor campaign performance and ensure alignment with KPIs.
- Guiding internal teams in creating localized content and visuals to enhance campaign performance.
- Owning and managing performance marketing channels, including Google Ads, LinkedIn Ads, and other platforms.
- Developing and implementing a data-driven performance marketing strategy to drive lead generation, nurturing, and conversion.
- Setting up automated, personalized email campaigns in the CRM to nurture leads and optimize customer engagement.
- Analyzing key performance indicators (KPIs) such as ROAS, CAC, CLV, and providing actionable recommendations for continuous campaign optimization.
- Testing new advertising channels, strategies, and creative approaches, such as A/B testing, to identify high-performing tactics....
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Schlagworte: Englisch, Frontend, frontend, SAP, Softwareentwicklung, Software, Grafikdesign, Designer, designer, test, Test, support, ABAP, Support, Grafik, Anwendungsentwicklung, Softwaretester, Softwaretest, Hybris, Systemingenieur.
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