Digital Advertising Specialist (f/m/d)

Innovation isn’t just a goal—it’s part of our daily operations. Agile working isn’t a buzzword here; it’s embedded in our DNA.

a Digital Advertising Specialist (SEA) (f/m/d) in full-time (40 hrs) for our head office in Cologne, Germany

Your Responsibilities:

As our Digital Advertising Specialist (SEA), you’ll be instrumental in sharing EP Equipment’s vision and products with the world. Your primary responsibilities include:

• Campaign Development & Optimization: Design, manage, and optimize a range of SEA campaigns for both new and ongoing international projects, utilizing data and best practices to maximize results.
• Performance Analysis & Reporting: Track and report on campaign metrics to management, offering actionable insights and recommendations to enhance lead quality and campaign impact.
• Creative Input: Suggest and implement improvements for ad creatives, producing optimized and engaging ad copy for diverse audiences.
• Platform & Tool Management: Plan, create, and manage SEA campaigns on major platforms, including Google Ads, Google Shopping, and Meta, leveraging advanced tools for tracking and performance analysis.
• Collaborative Marketing Strategy: Work with cross-functional, international teams to align SEA campaigns with broader marketing strategies, supporting a unified brand message across regions.

Requirements

We’re looking for a qualified and driven candidate who can contribute to EP Equipment’s innovation and reliability with a strong Marketing acumen:

• SEA Expertise: Proven track record as an SEA specialist with experience in designing, launching, and optimizing successful advertising campaigns.
• Software Skills: Proficient in tools such as Google Ads, Google Analytics, Meta Ads Manager, and familiarity with additional marketing software is a plus (e.g., Google Tag Manager, SEMrush).
• Multilingual Proficiency: Fluent in English and German (written and spoken); additional language skills, particularly in French and Italian, are a big advantage.
• Marketing Savvy: Strong grasp of broader marketing strategies with the ability to bring a creative, strategic approach to digital ads and campaigns.
• Results-Oriented: Analytical, detail-focused, and driven by results, with a passion for continuous improvement through data-driven insights.
• Team Player: Skilled in collaborative work within fast-paced, cross-cultural teams and capable of adapting to dynamic project needs.

• Responsibility: Take ownership of your area of expertise, leading your own projects and initiatives.
• Attractive Location: Work from our brand-new headquarters in Seiler Höfen, Cologne Mülheim, equipped with the latest technology.
• Agile Work Environment: We foster open communication, self-organization, and active team engagement. In our dynamic, supportive environment, you’ll have the opportunity to develop and showcase your skills.
• Exclusive Employee Discounts: Enjoy access to exclusive employee discounts on Corporate-Benefits.de across top brands and products—from fashion and tech to travel and leisure.
• Company Pension Plan (bAV) through DYNO: Plan for your future with a customized pension plan that’s flexible and easy to manage, giving you peace of mind for the years ahead.
• Tax Support with Taxfix: Take advantage of our partnership with Taxfix to simplify your tax filing at a discounted rate. This app makes tax filing a breeze, helping you save time and money!

Ready to help shape the future of logistics? Apply now with your English CV.

We look forward to getting to know you! 😊