Manager - Digital Marketing & Channels

Company Description

To succeed in reaching our targets, we are seeking committed colleagues who can stand behind our core values curious, authentic and useful.

Job Description

In this role, you will be responsible for the continuous advancement of all digital user journeys and user experiences throughout our digital marketing channels. Together with your team you support the entire digital user journeys from paid campaigns and e-mail marketing to our digital platforms and their lead conversions mechanisms.

Together with your team you will manage our digital solution partners for continuous improvement on our platforms and digital marketing campaigns.

Key responsibilities:

• Strategy: Together with the Digital Marketing & Channels team as well as the wider Strategic Marketing & Digital department you develop engaging and performing marketing activities and digital campaigns.
• Team Management: You will lead and develop the Digital Marketing & Channels team managing the continuous development of our digital platforms, campaign activities and marketing automations. Together with your superior you actively consult Brainlabs CMO in all digital manners and activities.
• Consultation: You are communicative and actively engage internal stakeholders and department colleagues. You are actively seeking to consult stakeholders with your expertise focusing on the best project outcome and marketing impact for Brainlab.
• User Journey & Experience: You are an advocate and consultant for the best digital user journeys and experiences constantly challenging the status quo of our systems and projects.
• Continuous Development: Together with our digital implementation partner you develop and maintain a vision and roadmap for the continuous advancement of our various platforms and systems.
• Project Management / Project Ownership: In your role you will manage bigger development projects in collaboration with our technical solutions partner and will act as a project manager and product owner.
• Standards & Processes: You will develop and implement standard and processes for the optimal.
• Analytics: You are data driven and have a keen eye for data

• You have a strong communicative personality and have successfully completed degrees in communication or marketing
• You have at least ten years of experience within digital marketing and account / project management
• You are a digital native able to develop and present a vision for individual channels and overarching user journeys
• You have successfully prepared and moderated various types of workshop formats
• You have managed / accompanied various digital development projects from an initiation phase to a successful launch
• You have extensive experience in developing digital strategies and marketing activities
• The use of digital communication channels comes just as natural to you as the use of standard MS Office products (especially Power Point)
• You speak German and / or English fluently
• A flexible mindset, strong collaboration skills, assertiveness and a high degree of personal responsibility are your best qualities

• A mutually-supportive, international team
• Meaningful work with a lasting impact on medical technology
• 30 vacation days, plus December 24th and December 31st
• Flexible working hours as well as hybrid work model within Germany
• Bike leasing via cooperation partner "Bike Leasing"
• Parking garage and safe underground bike storage
• Award-winning subsidized company restaurant and in-house cafes
• Variety-rich fitness program in our ultra-modern 360m2 company gym
• Regular after work, team, and company events
• Comprehensive training and continuing education opportunities

Ready to apply? We look forward to receiving your online application including your first available start date and desired salary.

Contact person: Leonie von Leoprechting