Senior Regional Channel & Category Manager - Europe (all genders) - Hamburg - ref. k44310515

We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.

We embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.

Your Tasks

Drive the

regional Channel agenda

for all the categories:

• Develop a 3 years channel and portfolio strategy
• Build a channel mindset shift into all commercial teams
• Understand channel trends – Where and How to WIN
• Define the channel strategy to maximize all growing retail environments
• Translate specific channel opportunities into channel projects
• Create the short- and long-term plan to close market share gaps
• Identify channel/retailer white gaps and build an action plan
• Define portfolio strategies and provide clear input and needs to EUNA Marketing and Global Sales
• Support and guide the countries on challenges and opportunities
• Identify regional business opportunities to maximize efficiency, sales and profitability

Lead the

regional

Shopper and Customer Marketing

team and agenda for all categories:

• Leadership responsibility of 2 Regional S&CM Managers
• Identify and drive, via the shopper managers, the category solutions to maximize all channel opportunities
• Secure all category plans are align with the channel strategies
• Lead overarching category projects
• Lead consistency in execution across categories, channels and countries

Lead and drive the

sales strategic planning process:

• Lead and prepare the regional PMCPs together with EUNA Marketing
• Lead the Annual Business Plan (ABP) from a sales perspective, together with finance and marketing
• Responsible for Sales KPIs yearly target setting
• Follows up on target compliance and build an action plan with local teams
• Identify opportunities to expand value and profitability

• At least 8-12 years Business Experience in FMCG Sales and Shopper Customer Marketing, ideally on country and regional/ HQ level
• Multi-country professional experience is optimal
• Strong pragmatic, customer-oriented mindset
• In depth knowledge and experience of multi-channel, mainly Discounters and Drugstores
• Experience in developing strategies and turn them into execution
• Team leadership experience required
• Solid financial analytical skills required
• Strong ability to deal with change and ambiguity
• Excellent stakeholder management & influencing skills
• Dynamic, results-oriented individual with a "hands on" style
• Team player with strong cross functional focus
• Excellent interpersonal, communication and presentation skills
• Pragmatic, Open minded and Confident
• Languages: full professional proficiency in English, spoken and written.

Additional information

We would therefore kindly ask you to include only information and data in your documents which are relevant for the assessment of your application (e.g. curriculum vitae, salary expectations, relevant references and certificates) and encourage you to upload your CV without a picture.

Have a look at our benefits: What we offer – Our Benefits | Beiersdorf