Senior Marketing Tech Manager - CRM (f/m/x)

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Senior Marketing Tech Manager - CRM (f/m/x)

Own the multichannel global CRM roadmap that deploys best practices across all our cruise brands & markets: You develop it & you run it.

• Own creating, delivering, measuring and improving results of the CRM roadmap: Primary focus is on email and SMS communication
• Build out, test, deploy and enhance the CRM data feeds, customize integration with ESP and use in automated contacts via email or SMS to enhance personalization and segmentation
• Automate CRM best practices across all countries & brands
• Drive customer contact that enables acquisition, nurturing, retention, and loyalty campaigns to efficiently scale our customer base in all markets
• Identify pragmatic ways in which data analysis, AI, machine learning or other capabilities can be used to improve results.
• Recommend and implement, together with greater tech team, CRM innovations for tooling, data capture, predictive targeting, automation of customer communication and use of AI where appropriate
• Analyse and report on the effectiveness of automated communications, using data to build to insights, all to improve effectiveness
• Employ A/B (or multivariate) testing to regularly learn what audience engagement best advance our business metrics
• Writing clean, maintainable and testable code, following coding standards, and conducting code reviews to identify and address any issues
• Work with CRM vendors to increase performance and cost-efficiencies

• You are a MarTech expert and have several years CRM experience and you understand both the software engineering as well as the customer retention marketing connected to it
• Extensive experience in building capabilities within an ESP
• You embrace the "You build it, you run it" ethos with experience with automation and observability
• Expert knowledge of best-practices email marketing + strong background in other CRM channels (SMS, direct mail, 1-1 messaging platforms)
• Successful track record of optimizing and improving CRM channels in e-commerce businesses
• You have worked with Email Service Providers (ESPs) such as emarsys
• Working knowledge of SQL and HTML
• Strong understanding and execution of agile methodologies and continuous delivery
• Good communication skills, should be able to articulate thoughts and ideas to technical and non-technical audiences (in English)

• A hybrid job - mostly remote but with regular onsite meet ups
• Flexible working hours
• An international and diverse company
• Team and company events on a regular basis
• A dynamic environment with a start-up atmosphere and room for your own ideas
• To accompany Dreamlines on its way to becoming the global market leader
• A competitive salary and travel perks and discounts

Hamburg,Germany,Sales,