Content Marketing Manager - Automotive Software
Content Marketing Manager - Automotive Software
A global organisation with a history of success in the automotive aftermarket. The role forms part of their European operation, located in state-of-the-art headquarters in Cologne. You will develop and execute the content marketing strategy for Europe, driving brand awareness.This role requires a candidate with business fluency in both German and English and a passion for writing.Content Marketing Manager – Automotive Software
Our client, a leading provider of data and information services to the automotive industry, is part of a global organisation with a history of success in the automotive aftermarket. The Content Marketing Manager role forms part of their European operation, located in state-of-the-art headquarters in Cologne.Driven by success, they offer a diverse working culture that rewards achievement and pride themselves on going the extra mile.
As a Content Marketing Manager, you will be responsible for developing and executing the content marketing strategy for Europe, driving brand awareness. This role requires a candidate with business fluency in both German and English and a passion for writing.In return, you’ll receive a competitive salary and bonus, alongside regular opportunities for rewards and recognition programs.
What’s in it for youSalary: Basic salary €58,000 to €75,000 dependent upon experience plus 10 bonus
Perks: Subsidised public transport or free parking, gym pass, 30 days holiday, pension, and free tea, coffee, soft drinks, and fruit
Work Arrangements: Hybrid working - Monday to Wednesday in the office, with the option to work from home on Thursday and Friday
Location: Easily commutable from Cologne, Bonn, Leverkusen, Düsseldorf, Bergisch Gladbach, Hürth, Troisdorf, Dormagen, Langenfeld, Solingen, Hilden, Bergheim, Kerpen, Hennef, Königswinter, Much
What you’ll need:
Proficiency in German and English languages are essential for this role, other European languages are advantageous.Proven experience in a content marketing role, this should include content creation, strategy development and performance analysis.
A keen eye for detail with first-class writing, editing and proofreading skills.
A candidate with a background in media, PR or journalism with a passion for writing would suit this role.
Familiarity with SEO best practices and hands-on experience of optimising written content.
Previous experience within automotive or technology / software companies will be a distinct advantage.
What you’ll be doing:
Collaborate with cross-functional teams to develop content that aligns with brand messaging and business goals.Create engaging and impactful content, including blog posts, articles, whitepapers, case studies, and social media posts adhering to brand guidelines.
Develop thought leadership and content themes by conducting research to stay ahead of industry topics to enhance the written and published content.
Target content to specific audiences in the automotive industry.
Identify opportunities for repurposing content and scaling the process.
Manage PR and creative agencies, partners, and journalists.
Work closely with the digital marketing manager to optimise content for search engines and create strategies to increase organic traffic to our website.
Manage and maintain editorial calendars to ensure timely delivery of content by setting realistic production and publishing deadlines.
Manage localisation of content campaigns primarily in DACH and the UK but also other European countries as required.
Analyse content performance metrics and use insights to inform future content creation and strategy.
Apply now
If you’re a dynamic, driven content marketing professional with a passion for written content, apply now for the Content Marketing Manager opportunitySend your CV in English to Kayleigh Bradley or call for a confidential chat on +44 7908 893621.
Content Marketing Manager – Ref 4166KBAGlen Callum Associates are international recruiters specializing in supporting the automotive aftermarket.