Performance Marketing Manager, Google Ads (m/w/d) - Berlin
About getolo:
We don’t just offer insurance. We create solutions tailored to needs. Founded in 2015, getolo builds and operates holistic insurance solutions, radically centered around you. We believe in offering a solution for everyone’s individual needs, so that they and their loved ones can be more carefree.Our solutions are built through conversations with our customers, teams and market specialists. We call this our expert insurance approach. Today, every fourth new online customer in Germany chooses us as their partner for dental and pet health insurance.
Our first two brands, dentolo and petolo, are rated 4.5+ of 5 on Google - unlike any other provider. We are customer-obsessed experts that love working together as a team. Our culture is built on collaboration, fast execution and bold actions, always caring about the customer first.
Now, we are looking for a Performance Marketing Manager to join our Marketing Department. As a key member of our team, you will play a pivotal role in crafting compelling and innovative digital experiences. You will work closely with various departments, fostering collaboration to drive the success of our projects.
Your role in a team:
- Set up and optimise Google Ads campaigns, driving results through strategic thinking and based on data-driven insights.
- Conduct keyword research and build keyword strategies
- Co-own the advertising and testing strategy for Google Ads.
- Plan, execute, and optimise conversion rates across platforms and products, to achieve goals and KPIs, ensuring efficient budget allocation and continuous improvement.
- Monitor and analyse campaign data, providing regular reports to stakeholders.
- Implement A/B testing methodologies to refine and improve campaign performance.
- Stay up-to-date with the latest trends, features, and best practices in Google Ads and digital marketing.
What you need to be successful:
- Experience: At least 3 years of in-depth knowledge of Google ads.
- Familiarity with Google Analytics, conversion tracking, and other related tools
- Strong analytical skills, attention to detail and experience in using structured approaches to problem solving.
- Proficiency in data driven performance analysis, customer journey optimization and A/B testing as well as deep understanding of tracking and analytics.
- Language Skills: Fluent in English and French, both written and spoken.
- Comfortable working in a fast-paced environment.
- Excellent communication skills and the ability to work collaboratively in a team.
- Self-motivated, organised, and capable of meeting project deadlines.
- Located in Germany
Why getolo?
🌴 Salary & Vacation- Attractive fixed salary
- Start with 28 vacation days, with an increase every two years (capped at 30 days). Holidays on December 24th and 31st.
- Choose between a free Swapfiets bike, a BVG ticket (“Umweltticket”) or a “Deutschlandticket” subsidized by us
- Work hybrid - from your home office or in our office in Berlin (Mitte/Prenzlauer Berg)
- Work abroad in the EU for up to 60 days
- Benefit from free coaching sessions with nilo.health, our mental health tool
- Test our products yourself! Choose between dentolo, petolo or vitolo
- Training budget between 750 € and 2000 € per year, depending on your job level
- Regular (360 degree) feedback
- Legendary summer and winter parties
- Regular team events
- Many discounts on the corporate Benefits Platform
- Pet friendly office
Sounds like the perfect job for you? We look forward to receiving your application and getting to know you!
getolo is an equal opportunity and diversity employer. We strive to create a friendly, safe, and welcoming environment for all our team members, regardless of ethnicity, gender, gender identity and expression, sexual orientation, limitations and talents of any kind, physical appearance, social background, marital status, age, or religion (or lack thereof).
When you apply, we focus solely on your experience and motivation. You decide what additional information you want to disclose (photo, marital status, religion, gender, nationality, etc.). We value and treat all applications equally.
Contact:
Valeriia Vasko
Tech Recruiter
vvasko@dentolo.de
030398200588