Marketing Intern – B2B High-Tech - Stuttgart
Stuttgart
Overview:
Keysight is on the forefront of technology innovation, delivering breakthroughs and trusted insights in electronic design, simulation, prototyping, test, manufacturing, and optimization. Our ~15,000 employees create world-class solutions in communications, 5G, automotive, energy, quantum, aerospace, defense, and semiconductor markets for customers in over 100 countries.Learn more about what we do.
Our powerful, award-winning culture embraces a bold vision of where technology can take us and a passion for tackling challenging problems with industry-first solutions. Diversity, equity & inclusion are integral parts of our culture and drivers of innovation at Keysight.We believe that when people feel a sense of belonging, they can be more creative, innovative, and thrive at all points in their careers.
Responsibilities:
With our Keysight Used Equipment store and our Used Equipment offerings we are looking to further extend our market presence, finding new customers and further growth the business. The KRS Marketing organization plays a key role to support those goals.We are looking for a new talent to help the KRS Marketing organization with those goals, strategies and activities.
Customer Marketing Specialist – KRS
Join our team to boost customer awareness of Keysight Remarketing Services (KRS), driving engagement for used equipment and trade-in programs. If you’re passionate about marketing, analytics, and creative campaigns, this role is for you!
Key Responsibilities
🔹 Customer Engagement & Promotions- Develop standout giveaways that differentiate us from competitors.
- Collaborate with design teams, manufacturers, and logistics for sourcing and storage.
- Plan and manage the allocation of materials for events and customer visits.
- Track inventory, analyze ROI, and measure impact (KPU/KU/Trade-In page visits & leads).
- Provide sales teams with compelling marketing collateral for KTI, KPU, KU, and KRS.
- Oversee the design, distribution, and performance of:
- Flyers
- Stand-up banners
- Posters
- Presentations
- Email signatures
- Conduct market & competitive research to refine messaging and strategies.
- Craft engaging customer newsletters and email campaigns for technical buyers.
- Develop case studies and success stories in collaboration with sales.
- Support SEO research to optimize technical articles and web content.
- Maintain and update HighSpot, the sales collateral repository.
- Manage key communications:
- KRS internal updates
- Partner newsletters
- KTI CSG newsletters
- Pulse communications
This role is perfect for someone who enjoys blending creativity, data, and strategy to drive marketing impact. 🚀
Qualifications:
- Currently pursuing a bachelor’s degree in marketing, business, or a related field.
- Demonstrates interest in the continually evolving craft of marketing.
- Business-level English proficiency (written and spoken).
- Strong organizational skills and attention to detail.
- Proactive mindset, with the ability to identify areas for improvement and suggest new ideas.
- Proficiency in Microsoft Office (Excel, PowerPoint, Word).
Careers Privacy Statement
***Keysight is an Equal Opportunity Employer.***
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